R708--Digital and TV Advertising Questions and Answers 36C25026Q0487 Dayton VAMC
Contact and place of performance
Jennifer Nowak
Dayton, OH 45428
USA
Responses to Questions Received for 36C25026Q0487 below: The deadline to submit on RFQ 36C25026Q0487 via email to Contract Specialist [email protected] has been extended to 05/25/26 from 05/20/26 with the time remaining the same deadline 12:00pm EST. Please ensure all parts of the RFQ are completed as directed. Thank you. Question 1: Should we submit one total firm-fixed price only, or a detailed cost breakdown b...
View moreThe Department of Veterans Affairs has issued this combined synopsis and solicitation to procure digital and television advertising services for the Dayton VAMC in Dayton, Ohio. The project scope encompasses a comprehensive media plan utilizing TV, radio, streaming/OTT, desktop, mobile, and social media channels to achieve regional goals. While the contractor is expected to demonstrate flexibility in determining the optimal media mix for reach and performance, all creative assets will be provided by the VA national office. Key requirements include real-time reporting and the delivery of monthly and after-action reports detailing engagement metrics, conversion rates, and cost efficiency.
This procurement is classified under NAICS 541810 for Advertising Agencies and PSC R708 for Public Relations Management Support. The agency requires a detailed cost breakdown by media channel, production, reporting, and management. Contractors must ensure virtually 100% uptime and platform functionality for the duration of the 12-month campaign. Responsibilities include managing advertising on major platforms such as Facebook, YouTube, Amazon, and Spotify, though the contractor will not be responsible for landing page development or hosting.
Solicitation number 36C25026Q0487 is managed by Contract Specialist Jennifer Nowak. The response deadline is 12:00 PM EST on May 25, 2026. The solicitation includes two attachments: the initial solicitation document posted on May 4, 2026, and an amendment containing questions and answers posted on May 15, 2026. All quotes must be submitted via email and formatted as firm-fixed price with the requested cost breakdowns.
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