AdNet/AccountNet, Inc. is a Baltimore-based management consulting firm established in 1990, specializing in Professional Staffing, Human Capital Management, and Executive Search services [5]. The company has distinguished itself through exceptional performance metrics, including a 97% contractor retention rate and 99% success rate in executive search services [2].
Under the leadership of CEO and Founder Betsy Cerulo, a certified Executive Coach and published author of "Shake It Off Leadership," the company has achieved significant growth and recognition. Cerulo, named in Maryland Top 100 Women in Business (2020) [4], brings extensive expertise through her degrees in Business and Integrative Health Science [5].
The firm's core service offerings span two primary areas:
- Compensation & Benefits
- Employee Relations
- Organizational Development
- Recruiting & Retention
- Strategic Planning
- Accounting and Auditing
- Financial Operations
- CPA Services
- Financial Analysis
As an 8(a), LGBTE & WBE certified organization, AdNet has established strong partnerships with major federal departments, maintaining extensive relationships with agencies including Health and Human Services, Homeland Security, and Justice [1]. The company operates under the following contract vehicles and identifiers:
- GSA Schedule GS-07F-0165W TAPS
- GSA Schedule 47QREA1D0001 EEO
- SAM UEI Code: VLJKQQNBL2A5
- CAGE Code: 3HHZ6 [1]
The firm's commitment to excellence has earned numerous accolades, with recent achievements including:
- #45 on Baltimore Business Journal's Fast 50 list
- Inc. 5000 Fastest Growing Company (#4900 nationally)
- 12th Best Place to Work in Baltimore
- 29th Best Place to Work in Maryland
- NGLCC LGBT Supplier of the Year (2022)
- SBA Maryland Woman-Owned Small Business of the Year (2022)
- Consistent ranking among Top 50 Women-Owned Businesses (2015-2023)
AdNet's federal practice is distinguished by its comprehensive service delivery model, encompassing:
- EEO Compliance and Investigations
- Legal Support Services
- Executive Coaching
- Professional Staffing
- Strategic Workforce Solutions
The company maintains strict quality management standards and compliance requirements, supported by multiple certifications:
- 8(a) Certified
- Economically Disadvantaged Women-Owned Small Business (EDWOSB)
- Women-Owned Small Business (WOSB)
- LGBT Business Enterprise (LGBTE)
- Woman Business Enterprise (WBE) [4]
Through strategic coaching and a holistic workforce approach, AdNet/AccountNet continues to expand its service capabilities while maintaining its commitment to excellence in professional staffing and human capital management services across the United States.