Notice of Intent to Sole Source

The Department of the Army, USPFO Activity ALANG 187, issued this special notice of intent to award a sole-source, firm-fixed-price contract to Directional Ad-Vantage Holdings, LLC for digital advertising services. This procurement is classified under NAICS 541810 Advertising Agencies and PSC R701 Support-Management: Advertising. The government intends to utilize streamlined procurement procedures to secure exclusive advertising rights at specific high-traffic locations in Montgomery, Alabama. Market research indicates that Directional Ad-Vantage Holdings, LLC is the only vendor with access to these critical advertising spaces, which are necessary to reach the target demographic and achieve the objectives of the campaign.

Interested parties who believe they can fulfill the requirements may submit a capability statement, proposal, or quotation by the response deadline of April 30, 2026. The government maintains sole discretion in determining whether to compete the proposed contract based on the responses received. This action is supported by one attachment, a Limited Competition Justification for Digital Advertisement. The primary point of contact for this notice is Douglas Seaton.