Name | Type | Posted | Actions |
|---|---|---|---|
Statement of Requirement.docx | DOCX | Apr 23, 2026 |
AL Air National Guard Digital Recruiting
Contact and place of performance
Douglas Seaton
Montgomery, AL 36108
USA
This is a Sources Sought notice for market research purposes only. This is not a solicitation for proposals, and no contract will be awarded from this notice. 1. Introduction The Alabama Air National Guard (ALALANG) is conducting market research to identify potential sources capable of providing a strategic partnership to enhance its digital recruiting efforts. The goal is to connect with early-career talent, includi...
View moreThe ALANG is seeking vendors who can provide a comprehensive suite of services, including but not limited to the following:
3.1. Network and Proactive Engagement:
3.2. Branding and Content Delivery:
3.3. Job Postings and Application Management:
3.4. Reporting and Analytics:
4. Requested Information
Interested parties are requested to submit a capability statement that demonstrates their ability to meet the requirements outlined above. The submission should include:
5. Submission Instructions
Please submit your response via email to MSgt Douglas Seaton, [email protected] no later than 11 May 2026 at 2:00 PM CST. The subject line of the email should read: "Response to Sources Sought Notice: ALANG Digital Recruiting Partnership."
Disclaimer:
The Government will not pay for any information or administrative costs incurred in response to this notice. All information submitted in response to this announcement is voluntary, and the Government will use it for planning and market research purposes only. All submissions become Government property and will not be returned.
The Department of the Army, on behalf of the Alabama Air National Guard (ALALANG), is conducting market research through this Sources Sought notice to identify potential partners for a digital recruiting initiative. The primary objective is to engage early-career talent, specifically individuals aged 17 to 28, across a national network of higher education institutions including universities, community colleges, and technical schools. This effort aims to drive brand awareness and increase qualified leads through a one-year period of performance. The requirement falls under NAICS 541810 for Advertising Agencies and PSC R701 for Support- Management: Advertising.
The selected partner must provide a digital platform capable of proactive candidate engagement, allowing the ALALANG to send targeted messages to at least 60,000 pre-qualified candidates annually based on academic and demographic criteria. Necessary capabilities include hosting a premium-branded employer page, managing unlimited job postings for full-time and part-time roles, and promoting both virtual and in-person recruiting events. The service provider is expected to achieve at least a 15% job view-to-application conversion rate and deliver quarterly performance analytics that benchmark ALALANG against other federal and private sector employers.
Responses to solicitation number PANNGB-26-P-0000034516 must be submitted by May 11, 2026. Submissions should include a capability statement not exceeding five pages, detailing the vendor's ability to meet the engagement, branding, and reporting requirements. Performance will take place in Montgomery, Alabama, and communications are directed to MSgt Douglas Seaton at the USPFO Activity ALANG 187. One attachment, titled Statement of Requirement.docx, was provided with the announcement on April 23, 2026.
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