Digital Marketing (EDWOSB)

The Department of the Army, specifically the W7MX USPFO Activity CA ARNG, is soliciting a comprehensive marketing package to support the California Army National Guard (CAARNG) in meeting recruitment and retention goals. This requirement involves generating qualified recruitment leads and providing a customized lead capture and nurturing solution to assist the Recruiting and Retention Battalion leadership and staff. The primary objective is to promote the CAARNG mission to a target market of non-prior service individuals aged 17 to 34, clarifying the distinction between the National Guard and Active Duty service. The selected contractor will develop and execute a program encompassing branding, engagements, and recruiter support based on experience with Army National Guard marketing solutions.

This procurement is identified under solicitation number W912LA26QA010 and is set aside for Women-Owned Small Businesses (WOSB). Although the SAM.gov description specifies an Economically Disadvantaged Women-Owned Small Business (EDWOSB) set-aside as documented on the SF 1449, the classification is managed under NAICS code 541810 for Advertising Agencies and PSC R701 for Support- Management: Advertising. The primary place of performance is Roseville, California.

The response deadline for this combined synopsis/solicitation is May 20, 2026. The solicitation package includes four attachments: a Price Matrix spreadsheet, a Performance Work Statement, Service Contract Act (SCA) rates for Sacramento, and the formal solicitation document. Kaipo Kim serves as the point of contact for this requirement.