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Notice of Intent to Sole Source: Recruiting & Retention Display Space – 2026 CMA Fest
Contact and place of performance
Greg Allen
TN 37217
USA
Description of Requirement The Tennessee Air National Guard (TN ANG) Recruiting and Retention office requires a high-visibility marketing and exhibit presence at the 2026 CMA Fest in Nashville, TN, scheduled for June 3-8, 2026 . The requirement includes: Premium exhibit/booth space within the official festival footprint. Official sponsorship rights to utilize CMA Fest branding for recruiting...
View moreResponse Instructions
This is not a request for competitive proposals. However, in accordance with FAR 5.207(c)(16), all responsible sources may submit a capability statement, proposal, or quotation, which shall be considered by the agency.
Information received will normally be considered solely for the purpose of determining whether to conduct a competitive procurement. A determination by the Government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the Government.
The Tennessee Air National Guard Recruiting and Retention office, operating under the Department of the Army, requires high-visibility marketing and exhibit space at the 2026 CMA Fest in Nashville, Tennessee. This requirement, identified by solicitation number W50S9726PA001, includes premium booth space within the official festival footprint, official sponsorship rights to utilize event branding for recruiting, and access to attendees for lead generation and community engagement. The performance period for these services is scheduled for June 3–8, 2026. This procurement is classified under NAICS 711310, Promoters of Performing Arts, Sports, and Similar Events with Facilities, and PSC R701, SUPPORT- MANAGEMENT: ADVERTISING.
The government intends to negotiate a sole-source contract with the Country Music Association, Inc. (CMA), as they are the exclusive owner and producer of the event. The CMA holds the proprietary rights to license booth space and sponsorship opportunities, and no other vendor is authorized to provide official exhibit space within the restricted festival grounds. Although this is a notice of intent to sole source, the agency will consider capability statements or proposals from responsible sources to determine if a competitive procurement should be conducted. Greg Allen is the point of contact for this notice, which was published on May 13, 2026.
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