ALANG Digital Marketing

The Department of the Army, via the W7MT USPFO Activity ALANG 187, intends to award a firm-fixed-price purchase order on a sole source basis to Directional Ad-Vantage Holdings, LLC. This requirement, identified under solicitation number PANNGB-26-P-0000035627, provides digital advertising services for the Alabama Air National Guard. The scope of work involves local-level digital advertising at five different sites for a total performance period of 52 weeks. These efforts will target areas where bases are located and one specific region currently lacking local recruiter coverage.

This opportunity is categorized under NAICS 541810 for Advertising Agencies and PSC R701 for SUPPORT- MANAGEMENT: ADVERTISING. The primary place of performance is Montgomery, Alabama. While this notice serves as an intent to award a sole source contract rather than a request for competitive proposals, the National Guard Bureau will consider capability statements, proposals, or quotations from all responsible sources received by the deadline of May 29, 2026.

The government maintains sole discretion in determining whether to compete the proposed contract based on responses to this notice. Information submitted by interested parties is generally used to evaluate the feasibility of conducting a competitive procurement. Douglas Seaton is the designated point of contact for this action, which currently includes zero associated attachments.