Local Digital Presence Optimization

The Department of the Army, specifically the W7N6 USPFO Activity Washington National Guard, is conducting market research to identify vendors capable of enhancing the digital footprint of 12 local recruiting offices. The project involves implementing a comprehensive local search engine optimization (SEO) program to improve the visibility, contactability, and legitimacy of local stations through online channels. This initiative aims to address current difficulties potential recruits face in locating offices, which currently results in missed lead-generation opportunities and a weakened local brand presence.

This requirement is categorized under NAICS 541890, Other Services Related to Advertising, and PSC R422, Support- Professional: Market Research/Public Opinion. The notice is issued as a Small Business Administration (SBA) set-aside under solicitation number FY26-RRB01. Performance is located in Washington state. One attachment, a Statement of Work titled SOW_RRB.pdf, was provided with the announcement on February 20, 2026.

Interested vendors must submit a capability statement by the response deadline of February 25, 2026, to the point of contact, Jeanie Lee. Submissions should outline recent and relevant experience and detail how the vendor can meet the intent of the local SEO requirement. Responses must also include business identification details such as the Unique Entity ID (UEI), CAGE code, business size and socio-economic status, and any applicable GSA Schedule or contract numbers.