Intent to Award a Sole-Source Contract to Global Media for the Massachusetts Air National Guard Advertising Campaign
Contact and place of performance
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Not specified
1. Description of Requirement: The U.S. Property Fiscal Office (USPFO) for Massachusetts, on behalf of the Massachusetts Air National Guard (MA ANG) Recruiting and Retention office, intends to award a firm-fixed-price, sole-source contract to Global Media. The requirement is for a comprehensive marketing and advertising campaign designed to increase brand awareness and generate recruiting leads for the MA ANG. The sp...
View moreMarket research was conducted to identify other potential advertising agencies in the region. While several firms have advertising capabilities, none possess the specific combination of prior MA ANG experience and deep regional expertise that Global Media offers. While urgency alone is not sufficient justification, in this case, the combination of the tight deadline and the uniquely qualified contractor makes a sole-source award the only viable option.
3. Notice and Response:
This notice of intent is not a request for competitive quotes. No solicitation document is available at this time.
However, all responsible sources that believe they can meet the Government's requirement as stated herein may submit a capability statement, which shall be considered by the agency. A determination by the Government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the Government. Information received will be used solely for the purpose of determining whether to conduct a competitive procurement.
Interested parties must provide clear and convincing evidence that they can meet the Government’s requirements. The capability statement must include company name, address, point of contact, CAGE code, and UEI number.
Responses must be submitted electronically to the Contracting Officer no later than 15 calendar days from the date of this publication.
The Department of the Army, on behalf of the Massachusetts Air National Guard Recruiting and Retention office, intends to award a firm-fixed-price, sole-source contract to Global Media under solicitation number PANNGB-26-P-0000033111. This requirement covers a comprehensive marketing and advertising campaign aimed at increasing brand awareness and generating recruiting leads. The acquisition is classified under NAICS 541850 for Indoor and Outdoor Display Advertising and PSC R701 for SUPPORT- MANAGEMENT: ADVERTISING. There is no set-aside assigned to this procurement.
The period of performance for these commercial services is scheduled for a three-month duration from May 1, 2026, through July 31, 2026. The government cited the authority of Federal Acquisition Regulation (FAR) 12.102(a) for this sole-source action, determining that Global Media is the only source reasonably available to meet the requirement due to a unique combination of prior experience with the Massachusetts Air National Guard and deep regional expertise. Documentation associated with this notice includes two versions of the Performance Work Statement posted as PDF attachments on April 15, 2026.
While this notice does not constitute a request for competitive quotes, responsible sources may submit a capability statement for the agency to consider. Submissions must include the company name, address, point of contact, CAGE code, and UEI number, providing evidence of the ability to meet the government's requirements. The response deadline for these statements is April 30, 2026. The U.S. Property Fiscal Office for Massachusetts will use the information received to determine whether a competitive procurement is warranted.
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