Sponsorship Solicitation for MWR Elements of DAF Sports Programs | SAM.gov Opportunity | G2X

Sponsorship Solicitation for MWR Elements of DAF Sports Programs

SolicitationD1EZVFB2FQJ1-03Notice typeSolicitationDWG, TX

Attachments

3 files

Name	Type	Posted	Actions
Standard Commercial Sponsorship Agreement.pdf	PDF	Dec 9, 2025	Download
Sports Partnership Ops.pdf	PDF	Dec 9, 2025	Download
DAFGL Solicitation Packet.pdf	PDF	Dec 9, 2025	Download

Version History

Sponsorship Solicitation for MWR Elements of DAF Sports Programs

SolicitationD1EZVFB2FQJ1-03Dec 9, 2025 · v1

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Opportunity Summary

The Department of the Air Force (DAF) has issued solicitation number D1EZVFB2FQJ1-03 for commercial sponsorship of Morale, Welfare, and Recreation (MWR) sports programs. This initiative is managed by a Nonappropriated Fund Instrumentality and does not obligate appropriated funds. The program seeks non-federal entities to sponsor various athletic and recreational elements, including the Air Force Marathon, basketball tournaments, soccer leagues, and fitness center enhancements. Performance is centralized in DWG, Texas, under NAICS code 541830 for Media Buying Agencies and PSC R499 for Other Professional Support services.

The scope of this opportunity focuses on enhancing the quality of life for Air Force personnel, families, and veterans through brand exposure and community engagement. Sponsors may provide support for annual events, one-off championships, health challenges, and wellness workshops in exchange for marketing benefits such as event branding, digital media inclusion, and on-site product demonstrations. Prospective sponsors are required to review the DAF sports calendar and submit a proposal outlining their goals and proposed contributions to the sponsorship office.

Responses for this solicitation must be submitted by December 9, 2026. The solicitation includes three attachments: the Standard Commercial Sponsorship Agreement.pdf, Sports Partnership Ops.pdf, and the DAFGL Solicitation Packet.pdf. Administrative oversight is provided by the Department of the Air Force, with Sheila Anderson serving as the point of contact. Terms and final implementation details will be finalized through coordination between selected businesses and DAF representatives following the submission of formal proposals.

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Opportunity Summary

Opportunity Details

Response deadline: Dec 9, 2026178 days remaining
NAICS: 541830 (opens in new tab)
PSC: R499 (opens in new tab)
Set aside: —
Published: Dec 9, 2025
Updated: Dec 9, 2025
Agency: DEPT OF THE AIR FORCE
Office: DEPT OF THE AIR FORCE
Department: —
Source: View on SAM.gov (opens in new tab)

Contact and place of performance

Point of contact: Sheila Anderson

Place of performance

DWG, TX

USA

Original Description

*This is a solicitation for commercial sponsorship by a Nonappropriated Fund Instrumentality of the United States Government. It does not obligate appropriated funds or nonappropriated funds of the Government.*   Introduction to MWR The U.S. Air Force Morale, Welfare, and Recreation (MWR) program is a comprehensive support initiative designed to enhance the quality of life for Air Force personnel and their famil...

Introduction to MWR
The U.S. Air Force Morale, Welfare, and Recreation (MWR) program is a comprehensive support initiative designed to enhance the quality of life for Air Force personnel and their families. The program offers a wide range of services, facilities, and activities aimed at promoting well-being, fitness, and morale among military members. Key elements of the MWR program include recreational activities such as sports leagues, fitness centers, outdoor recreation programs, hobby shops, and arts & crafts centers; family and community support through child development centers, youth programs, and family support services; entertainment and leisure options including movie theaters, libraries, and special events; and travel and hospitality services like lodging, dining facilities, and recreational lodging.

Non-federal entities can sponsor various elements of the MWR program to gain access to the military market. Sponsorship provides businesses with a unique opportunity to engage with a dedicated and diverse audience while supporting the well-being of Air Force personnel and their families. Benefits of sponsorship include brand exposure through event signage, marketing materials, and digital media, direct engagement with participants through on-site presence and product demonstrations, community involvement with a positive association to the military, and access to a large and engaged military audience. Sponsorship opportunities include event sponsorship for sports tournaments, holiday celebrations, and family fun days; facility enhancements for fitness centers and recreational facilities; program support for educational workshops and health programs; and marketing and advertising in MWR publications and social media channels. By sponsoring the U.S. Air Force MWR program, non-federal entities can enhance their brand presence, support the military community, and gain valuable access to the military market.

DAF Sports Sponsorship
The Department of the Air Force (DAF) offers a variety of sports sponsorship opportunities designed to enhance the morale, welfare, and recreation of Air Force personnel and their families. These opportunities allow businesses to support athletic and recreational programs while gaining visibility and access to a dedicated and diverse military audience. Sponsoring DAF sports programs provides unique benefits for both sponsors and participants, fostering community engagement and promoting physical fitness.

Sponsorship opportunities include annual sports events such as the Air Force Marathon, basketball tournaments, and soccer leagues, as well as one-off competitions and championships. Fitness and wellness programs also offer sponsorship potential, with opportunities to support fitness centers, health challenges, and wellness workshops.

Sponsors benefit from high brand exposure through event branding, marketing materials, digital media, and on-site presence. Opportunities for logo placement, sponsor mentions, and inclusion in promotional campaigns are available, along with direct interaction with participants and attendees, including product demonstrations and sampling. Sponsorship provides access to a large and engaged military audience, including active duty members, families, and veterans, offering insight into the preferences and behaviors of military personnel. Involvement in DAF sports programs also enhances corporate social responsibility (CSR) by demonstrating support for the well-being of Air Force personnel and their families and fostering a positive association with the military community.

To become a sponsor, businesses should review the DAF sports calendar found on DAFsports.com to identify events or programs that align with their brand and sponsorship goals. Detailed information on available opportunities can be obtained by contacting the DAF sponsorship office. Sponsors should develop a proposal outlining their goals, desired level of involvement, and proposed contributions, highlighting the benefits to both the DAF sports program and their organization. After submitting the proposal to the sponsorship office, businesses will work with DAF representatives to finalize the details and agree on terms. Implementation involves coordinating with DAF staff to ensure active participation and engagement throughout the sponsorship period. Finally, sponsors should assess the impact of their sponsorship through feedback and performance metrics and consider renewing or expanding their sponsorship based on the results and ongoing opportunities.

For more information on sponsorship opportunities or to start the sponsorship process, businesses can contact the Sponsorship Office via email. By sponsoring DAF sports programs, businesses can enhance their brand presence, demonstrate support for the military community, and gain valuable access to the military market.