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National Communications, Marketing, and Media Support
Contact and place of performance
Seth Adam Moody
Not specified
The National Highway Traffic Safety Administration (NHTSA) is an operating administration within the U.S. Department of Transportation whose mission is to save lives, prevent injuries, and to reduce traffic-related deaths and economic losses resulting from motor vehicle crashes. NHTSA accomplishes its mission by: Researching and demonstrating promising strategies to influence positive traffic safety behaviors; Planni...
View moreThe National Highway Traffic Safety Administration (NHTSA) awarded this Indefinite Delivery Indefinite Quantity (IDIQ) contract to acquire integrated media, marketing, and advertising services. These services support the NHTSA Office of Communications and Consumer Information in its mission to reduce traffic-related deaths and economic losses through behavioral safety programs. The scope includes conducting market research, developing creative materials for television, radio, and digital platforms, negotiating advertising placements, and managing media relations. Communications efforts prioritize high-visibility enforcement and year-round messaging regarding impaired driving, seat belt use, distracted driving, and child passenger safety, with a specific focus on reaching the Hispanic population through culturally appropriate initiatives.
This award notice, identified by solicitation number 693JJ918R000015, allows for the issuance of Firm Fixed Price or Cost Plus Fixed Fee task orders. The Cost Plus Fixed Fee structure is utilized for requirements involving new or significantly revised advertising materials where performance uncertainties prevent accurate fixed-price estimates. The contract falls under NAICS code 541810 for Advertising Agencies and PSC code R, which covers professional, administrative, and management support services.
The 693JJ9 NHTSA Office of Acquisition serves as the contracting office for this requirement. The award notice was published on March 13, 2019, and the primary point of contact is Seth Adam Moody. There are no attachments associated with this notice. Performance activities align with NHTSA’s disciplined communications approach, which synthesizes traffic data and research to influence positive traffic safety behaviors across the American public.
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