People Who Think, established in 1999, operates as an umbrella organization encompassing three specialized divisions that serve clients nationwide from its Greater New Orleans headquarters [3]. The company has established itself as a leader in marketing, advertising, and communications, earning recognition through numerous industry accolades and maintaining long-term client relationships spanning over a decade [3].
- Over 100 Addy Awards for advertising excellence
- 20 Pollie Awards for political communications
- 160 total industry awards on display [3]
Each division brings specialized expertise to serve distinct market segments:
Fridge Agency focuses on the food and beverage industry, providing comprehensive brand creation, marketing strategies, and franchise management services [3].
Innovative Advertising delivers full-service advertising solutions throughout the Southeast, encompassing traditional and digital marketing channels [3].
Innovative Politics leverages 35+ years of combined experience in campaign strategy and political consulting, serving candidates, state parties, and advocacy initiatives [3].
- A unique 23:27 ratio of dogs to people in the office
- Regular team celebrations and social events
- Ongoing professional development opportunities [1]
- Structured media training and strategic communications workshops [5]
- Rigorous project approval processes
- Robust confidentiality protocols and vendor management systems
The company's continued success is built on their ability to deliver innovative solutions while maintaining strong client relationships and fostering a collaborative, achievement-oriented culture that drives consistent results for their diverse client base.