Ad Hoc is a technology services company that emerged from the successful "tech surge" that resolved HealthCare.gov's initial challenges. The company specializes in government digital transformation, with particular expertise in healthcare, veterans services, and federal civilian programs [1]. Their approach emphasizes small, diverse teams working on complex public sector technology challenges [2].
The company is led by an experienced executive team that drives strategic direction and operational excellence:
- Greg Gershman - Co-founder and CEO, Board Chair
- Paul Smith - Co-founder and Chief Technologist, Board member
- Brian Michl - Chief Operating Officer
- Randy Bloxsome - Chief Financial Officer
- Howard Steinman - Chief Growth Officer
- Ben Kutil - Chief Technology Officer
- Donald Thomas - Chief Customer Officer
Ad Hoc delivers its services through a comprehensive set of core capabilities, supported by industry-recognized certifications:
- Federal healthcare systems development and maintenance
- Veterans services technology solutions
- Digital transformation consulting
- Quality management framework validated through ISO 9001:2015, 20000-1:2018, and 27001:2013 certifications
- CMMI-DEV Maturity Level 3 [5]
The company maintains strategic partnerships with major technology providers including Salesforce, WordPress VIP, and Slack [6], while operating through several key contract vehicles:
- GSA Multiple Award Schedule (MAS)
- Contract #: GS-35F-392DA
- Status: Other Than Small Business (OTSB)
- NIH NITAAC CIO-SP3 Small Business
- Contract #: HHSN316201200147W
- Prime: HIT Venture (Ad Hoc managing member)
- NASA SEWP V (through ATP Gov, LLC)
- Contract #: NNG15SC58B
Ad Hoc's impact is demonstrated through several flagship programs:
- Led design and development since 2016
- Supported 18.2 million healthcare plan enrollments (2019-2022)
- Consolidated multiple veteran service websites
- Achieved 4.8/5 star rating on VA Health and Benefits mobile app
- Over 1 million downloads
Recent achievements have strengthened Ad Hoc's market position, including:
- Selection for HHS Software Integration and Frontend Technology BPA (April 2024) [3]
- Prime contractor status on VA's $2.4 billion SPRUCE vehicle through Peregrine Digital Services joint venture (October 2024) [1]
- Formation of Peregrine Digital Services with IronArch Technology (October 2023) [4]
The company maintains robust quality and security management frameworks, validated through:
- ISO Certifications:
- 9001:2015 for quality management
- ISO/IEC 20000-1:2018 for service management
- ISO/IEC 27001:2013 for information security
- CMMI-DEV Maturity Level 3
- CAGE Code: 74R94
- UEI: LJZ8SBUM9NM5
- Primary NAICS codes: 541511, 518210, 519290, 541512, 541513, 541519, 541611, 541612, 541613, 541618