Better Direct stands as a specialized technology solutions provider, operating as Arizona's exclusive HUBZone, SDVOSB, and SDB certified IT Solutions Integrator and OEM [2]. Established in 2006 and achieving HUBZone certification in 2010, the company demonstrates its community commitment by maintaining over 50% of its workforce from designated HUBZone areas [3].
The organization is led by an experienced management team that brings diverse expertise to drive strategic initiatives:
- Mark Evans, President and General Manager
- Two-tour combat veteran (Desert Storm 1990, Afghanistan 2009)
- 10 years experience with IBM Direct
- ASU History studies background [2]
- Diana Zhong, Chief Financial Officer
- MS in Finance from Arizona State University
- SAS Certified Base and Advanced Programmer
- Oversees personnel, accounts, and daily operations [2]
- Kim Lambert, Sales Manager
- HP supplies Expert Badge recipient
- Deputy Program Manager for SEWP V contract
- Promoted to Sales Manager within 8 months [2]
Better Direct's operational framework emphasizes technical excellence and customer relationship development through:
- Core Competencies:
- Federal contract management
- Technical hardware solutions
- Government procurement
- Third-party hardware maintenance
- AI implementation for government customers [2]
The company maintains a significant presence in federal contracting through the NASA SEWP V program, a government-wide acquisition contract that has expanded from 70 federal agency users in 2009 to 87 cabinet-level agencies and commissions by 2018 [1]. Key contract vehicles include:
- SEWP V Contract Parameters:
- Period of Performance: April 30, 2015 - April 29, 2025
- Group A: NNG15SD45B (Full & Open)
- Group B: NNG15SD10B (HUBZone & SDVOSB)
- Group C: NNG15SD65B (Small Business)
- Surcharge: 0.34% [1]
- ADMC-3 Authorization:
- BPA # W52P1J-20-D-0018
- Performance Period: 03/06/2020 to 03/05/2025
- Available to Army, DoD and Federal Agencies [5]
Operating from their Tempe headquarters, Better Direct provides comprehensive technology solutions with year-round local support [1]. Their service portfolio encompasses:
- Market Segments:
- Federal Government agencies
- Higher education institutions
- K-12 educational organizations
- State/Local Government entities
- Commercial enterprises [2]
The company maintains active engagement in industry developments, recently participating in the TD SYNNEX INSPIRE conference in Greenville, South Carolina, where they conducted strategic planning sessions for FY25 government initiatives [4]. Better Direct's commitment to accessibility and customer service excellence is supported through presence across major social platforms including LinkedIn, Facebook, Twitter, Instagram, and Pinterest [3].