THIS BLANKET PURCHASE AGREEMENT (BPA) SHALL BE A VEHICLE FOR THE GOVERNMENT TO OBTAIN INFORMATION DISSEMINATION SERVICES, INCLUDING BUT NOT LIMITED TO STRATEGIC PLANNING, MEASUREMENT, AND PROJECT MANAGEMENT BRAND IMPLEMENTATION AND ROLLOUT PAID SOCIAL AND DIGITAL MEDIA SOCIAL MEDIA CONTENT MULTIMEDIA WRITING, EDITING, AND STRATEGIC MESSAGE DEVELOPMENT, PUBLIC SERVICE ANNOUNCEMENTS, USER-GENERATED CONTENT, PARTNER ENGAGEMENT, DEVELOPMENT SUPPORT, AND AD HOC SERVICES. THE BPA CALL: FEDERAL STUDENT AID (FSA)THROUGH STUDENTAID.GOV SEEKS TO BE THE MOST TRUSTED AND PRIMARY ONGOING RESOURCE THAT USERS CAN RETURN TO AGAIN AND AGAIN FOR INFORMATION, APPLICATION FORMS, DOCUMENTS, AND ADVICE THROUGHOUT THE STUDENT FINANCIAL AID LIFE CYCLE. FOR THIS EFFORT, FSA IS SEEKING THE CONTRACTORS SERVICE IN IDENTIFYING, EVALUATING AND PRIORITIZING, AND DELIVERING HIGH IMPACT DESIGN OPPORTUNITIES TO ADDRESS USER NEEDS WITHIN STUDENTAID.GOV.